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What is Wix?
Wix is the most popular website builder out there, and it is really two products sharing one name and one price list. The classic Editor is the drag and drop tool most people picture. Wix Studio is the professional side with a proper responsive engine. Both are fully hosted, both cover blogs, bookings and online stores, and both will generate your first draft with AI.
Category
E-commerce
Information Last Updated
Sep. 1, 2026
Service Review
Positive
No Code Needed
Wix is built for people who don't write code, and you don't start from a blank page either. It interviews you about your business, generates the whole site, then hands it over to edit with forms and drop downs.
Email Marketing Built In
Email capture, newsletters and your contact list live in the same dashboard as your site. The free tier covers 200 emails a month. Past that, email marketing bills separately from your site plan.
E-commerce That Holds Up
You get up to 50,000 products, subscriptions, dropshipping, and selling straight into Amazon, eBay and Instagram. Square or SumUp handle in person sales. Wix takes no commission, you only pay the card processor.
Negative
Pick Your Editor Carefully
The classic editor uses absolute positioning, so it nails desktop and phone but goes hit or miss on tablets and small laptops. Wix Studio handles it properly with eight breakpoints. You cannot move a site between the two, so guessing wrong means a full rebuild.
Changing Templates
Once your site exists you cannot swap its template, and Wix says so themselves. The workaround is building a second site, and your theme, apps, contacts, members and store data do not come with you.
One Way Door On Content
Product lists export as CSV, but blog posts have no export at all and your design never leaves. Assume anything you publish here gets retyped somewhere else one day.
The Cookie Banner Is Not Compliance
Wix gives you a banner, not compliance. Blocking cookies before consent is off by default, and App Market apps like Pixel or Hotjar ignore it until you configure each one. You are the data controller here, not Wix.
Things To Be Aware Of
Free**
Free forever with no time limit, but your address ends in .wixsite.com and Wix ads run on every page. You get 500MB of storage and no real online store.
What The Plans Actually Cost
Paid annually: Light $17 with 2GB, Core $29 with 50GB, Business $39 with 100GB, Business Elite $159 unlimited. Core is where a real online store starts. US card processing runs about 2.9% plus 30 cents.
Wix Headless Is A Real Option
Connecting is free. Keep Wix as the back end for stores, bookings and content, then build the front end yourself in Next.js. Your staff keep the dashboard they already know. Wix explains the pricing here.
Interested in Wix but...
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Is this what I really need?
It's going to cost how much a month!
How do I set it up?
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